admin One of the most common questions we get from clients is: “Should I invest more in Google Ads or Meta Ads?” The honest answer is โ it depends on your business model, sales cycle, and customer journey.
Google Ads: Intent-Based Targeting
Google Ads captures demand. People searching for your product or service are already in buying mode. Average conversion rates across industries are 3-5%, and e-commerce brands often see ROAS of 4-8x with well-optimized Shopping campaigns.
Meta Ads: Audience-Based Targeting
Meta creates demand. You’re showing ads to people who aren’t actively searching, which means you need compelling creative to interrupt their scroll. However, Meta’s targeting capabilities for lookalike audiences are unmatched.
